William Hill has been unveiled as the brand new sponsor of the distinguished County Handicap Hurdle on the Cheltenham Festival, marking a return to a marquee occasion on the planet of leap racing. The race, scheduled for Friday, 14 March 2025, will type a part of Gold Cup Day, the grand finale of the Cheltenham Festival. It is without doubt one of the Festival’s most anticipated occasions, typically attracting a full area.
Cheltenham and William Hill Have a Wealthy Relationship
William Hill’s sponsorship of the County Handicap Hurdle builds upon the corporate’s rising relationship with The Jockey Membership. The main bookmaker has secured a number of different high-profile partnerships with racing occasions, together with serving because the official betting accomplice for the Randox Grand Nationwide Festival at Aintree and sponsoring the Grade One Formby Novices’ Hurdle throughout this yr’s Boxing Day races in Merseyside.
William Hill has a wealthy historical past at Cheltenham, sponsoring the Festival Trophy Handicap Chase between 1998 and 2010 and the Supreme Novices’ Hurdle in 2009, 2012, and 2013. Dan Glavin, bookmaker partnerships supervisor at The Jockey Membership, welcomed William Hill again to the Cheltenham Festival, highlighting how such a high-profile model would additional improve the occasion.
We prolong our because of William Hill for its beneficiant help, together with the sponsorship of the County Hurdle and all through the season.
Dan Glavin, The Jockey Membership bookmaker partnerships supervisor
The County Handicap Hurdle holds a particular place within the hearts of a number of the sport’s greatest names. William Hill ambassadors Sir AP McCoy and Barry Geraghty fondly bear in mind the race. McCoy, the winner on foot of the 1998 race, remembered it as a defining second within the profession of Blowing Wind, whereas Twin winner Barry Geraghty described his victory on Spirit Chief as a spotlight of his illustrious performances.
The Operator Seeks To Bolster Its Place within the Sector
William Hill will once more take part in Cheltenham’s opening assembly of the season, The Showcase, sponsoring 5 races through the occasion. Daryl West, head of media and sponsorship at William Hill, emphasised the bookmaker’s long-standing involvement within the sport, noting that the Cheltenham Festival was the right alternative to honor long-time followers.
It’s an excellent race for William Hill to showcase our dedication to correct costs for our prospects, and it’s a race that we’ve recurrently supplied additional locations for each-way backers.
Daryl West, head of media and sponsorship at William Hill
William Hill has recurrently expressed its help for all UK racing. The beginning of the yr noticed the corporate appoint 4 Irish horse racing sector representatives to its model ambassador lineup. William Hill particularly enlisted their assist in preparation for the Dublin Racing Festival, aligning with the operator’s aim to help and promote horse racing in the UK, Eire, and past.
This latest sponsorship alerts that William Hill will keep its staunch help for main racing festivals, strengthening its place within the sport. The corporate recorded strong financials, reflecting its strategic resilience and market adaptability that positions it nicely for future progress amid ever-changing trade dynamics.