Balenciaga’s 520 Campaign Pulls At Gen Z’s Heartstrings With A Mix Of Style, Self-Expression And Sustainability

Balenciaga is ready to woo Chinese consumers this 520 Day with a nature-inspired ad campaign and a new mini-game on WeChat.
The post Balenciaga’s 520 Campaign Pulls At Gen Z’s Heartstrings With A Mix Of Style, Self-Expression And Sustainability appeared first on Jing Daily…
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