citizenM – the pioneer of inexpensive luxurious inns – has launched a brand new opening marketing campaign for its third property in Miami, offering company the chance to embrace their sunny aspect. Situated steps away from the buzzing retail and eating places of Lincoln Highway, citizenM Miami South Seashore is the place the optimistic results of solar meet the optimistic results of citizenM’s sleep expertise.
To embody the vitality and aptitude of Miami, citizenM enlisted Edd Carr, a British artist who focuses on cyanotype, and three Miami-based influencers – Gaby Cuadra, Rodolfo Rojas and Gabi Fuller – for this one-of-a-kind marketing campaign. Carr utilized cyanotype, a observe which lets you print pictures with the solar’s rays, to uniquely seize how Gaby, Rodolfo and Gabi embrace their sunny aspect at citizenM. The vibrant blue hue in every picture is a direct results of the cyanotype course of, through which paper, soaked in a particular answer turns blue when uncovered to daylight. The complete marketing campaign was created by exposing photographic negatives on this method, showcasing the solar’s energy to influence folks.
In a manner that’s distinctly citizenM, the daring marketing campaign art work is the model’s latest out-of-home advertisements. To rejoice the property’s current opening, citizenM took the marketing campaign to the seashores of Miami with boats that includes the animated art work. In September, citizenM introduced the out-of-home advertisements to New York permitting locals and vacationers a glimpse of the sunshine way of thinking on the town’s waters. The cyanotype art work displays the colourful neighborhood of South Seashore that includes Gaby Cuadra, a multifaceted social media skilled together with her finger on the heart beat of Miami’s vibrant scene, Rodolfo Rojas, knowledgeable athlete recognized for his daring slacklining and watersport stunts and Gabi Fuller, famend American cheerleader inspiring followers together with her positivity and dedication to private development.
We’re thrilled to share our latest opening marketing campaign for citizenM Miami South Seashore, which marks the arrival of our third property within the metropolis. Following our heat welcome for citizenM Miami Brickell and Miami Worldcenter, we constructed upon our prior campaigns in a manner that’s recognizable to the neighborhood as uniquely citizenM. Impressed by the Sunshine State of Mind, the solar was the pure option to seize the radiance of South Seashore. To carry the marketing campaign to life, we labored with cyanotype specialist, Edd Carr, who superbly captured how company can embrace their summer time spirit at citizenM Miami South Seashore. Robin Chadha, Chief Model Officer
citizenM continues to put money into company’ sleep expertise from rooms kitted with XL king cozy beds and the best European linens to the newly launched customized sleep guides. Launched in September, the sleep guides provide thought-led recommendation on how one can get one of the best sleep. Every information is customized to a person visitor’s sleep chronotype, based mostly on the result of the questions answered through sleep.citizenm.com. A sleep chronotype refers to a person’s pure desire for actions and sleep at sure instances of the day, equivalent to being a morning individual (early fowl) or a night individual (evening owl). By figuring out a visitor’s sleep chronotype, the citizenM sleep guides present customized recommendation to optimize their sleep, particularly when staying at citizenM. The sleep guides can be found to company who’ve booked into any of citizenM’s places throughout the US, UK, Europe, and Asia.
The 168 rooms are designed to be the perfect: the beds are XL king-size wall-to-wall with an additional cozy mattress and luxurious bedding. A 4K widescreen TV affords streaming choices through free super-fast Wi-Fi, in order that company can take pleasure in their very own content material. A strong rain bathe with full-size bathe gel, shampoo and conditioner (in addition to large fluffy towels) will soothe all long- and short-haul vacationers. The room ambiance is totally managed by an in-room iPad – the blinds, local weather, the TV, even the lights with changeable colours – or through the award-winning citizenM app. Throughout the property, company have entry to trendy facilities, together with a comfortable front room excellent for bleisure vacationers catching up on emails, the model’s signature canteenM serving 24/7 snacks and drinks, a 24/7 health club, 2 societyM assembly rooms, rooftop infinity pool and hidden bar surrounded by lush greenery and a comfortable outside second-floor terrace along with the charming artwork on show all through the resort.
As part of citizenM’s dedication to artwork and rising artists, the three Miami properties will host activations throughout Miami Artwork Week 2024 (December 6-8). Head to citizenM.com or comply with on Instagram and TikTok to remain up-to-date on all Miami Artwork Week activation bulletins and particulars over the approaching weeks.
citizenM Miami South Seashore follows the profitable openings of Miami Worldcenter (2023) and Miami Brickell (2022) and is part of an formidable enlargement plan within the US and past, which goals to introduce its modern life-style model to hubs with trendy vacationers on-the-go. citizenM Miami South Seashore joined the portfolio because the thirty sixth resort and follows current openings in Boston Again Bay, Austin Downtown, Menlo Park on the Meta campus, and several other cities throughout North America and worldwide.
About citizenM
citizenM was launched in 2008 with a function – to disrupt the normal, stale resort trade. Rattan Chadha – the founding father of the worldwide style model Mexx – was impressed by his workers to create a resort for right this moment’s frequent vacationers, giving them every little thing they want and nothing they do not. This implies central places on the planet’s most fun cities, however at an inexpensive worth. Not only a place to sleep, however someplace to work, chill out and play – identical to residence. Someplace with superfast free Wi-Fi, tech that makes life simple, and world-class artwork that is not “resort artwork’. A room with an ultra-comfortable XL mattress to crash in, and a strong rain bathe to wake-up in. Rattan Chadha referred to as this “inexpensive luxurious for the folks’. The first citizenM opened at Amsterdam’s Schiphol Airport in 2008. As of November 2024, citizenM’s portfolio has 36 inns in 21 thrilling cities: London, Glasgow, Amsterdam, Rotterdam, Paris, Copenhagen, Rome, Zurich, Geneva, New York, Los Angeles, Miami, Austin, Boston, Seattle, San Francisco, Washington DC, Chicago, Menlo Park, Taipei and Kuala Lumpur.