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Dwayne “The Rock” Johnson is popping out with a magnificence model, making him the most recent addition in superstar males getting into the skin-care area. Solely on this case, Johnson has revealed that his personal-care line, referred to as Papatui, provides a particular nod to his heritage.
“The title Papatui is deeply private to me,” Johnson says in a press launch. “My Samoan grandfather, the Excessive Chief Peter Maivia was the primary man who taught me what males’s care was all about . . . [he] was considered one of my heroes.”
The gathering will encompass 12 gadgets, inclusive of merchandise for the physique, face, and tattoos (which the star is thought for being notably keen on). Whereas physique care usually is having a second — the 2024 Pinterest Predicts report famous a rise in searches for “physique care” and “physique skin-care routine” of 800 and 1,000 p.c respectively — folks appear to be notably within the Papatui Tattoo Balm ($10). It has seen a spike in searches on Google because the line was introduced on March 7.
Nonetheless, Papatui additionally caters to those that take pleasure in a extra elevated bathe, as Johnson partnered with famend perfumers Frank Voelkl and Clement Gavarry. Collectively, they created the model’s three signature scents: Sandalwood Suede, Lush Coconut, and Cedar Sport, which might be out there in its hair and physique formulations.
The total line might be out there at the moment on the model’s web site, in addition to in-store and on-line at Goal’s nationwide. Get a sneak peek in any respect the Papatui merchandise within the line to make it that a lot simpler so as to add them to your cart forward.