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Printed on 3 January 2024
French style model Louis Vuitton is making a foray into the luxury hotel sector with plans to open in 2026 at 103-111 Avenue des Champs-Élysées.
The long run Louis Vuitton luxury hotel can be positioned subsequent to the model’s largest store on the avenue, protecting an space of 6,000 sq. metres.
The positioning, occupied for twenty years by the HSBC financial institution, was initially meant to home a brand new Dior flagship store. Its historical past dates again to 1898, when it was already working as a hotel. Over the years, the constructing has been used for quite a lot of functions.
The constructing’s Haussmann-style façade will endure an architectural transformation, harking back to the model’s trunks. Throughout the building part, a big Monogram trunk will adorn the façade.
Trade specialists counsel that Louis Vuitton might pay a considerable annual hire of round 60 million euros to occupy this handle.
Louis Vuitton’s alternative of Paris for its inaugural hotel reinforces the model’s deep French roots. The choice additionally symbolises a strategic shift for the LVMH group, historically identified for testing its ideas in Asia, notably Japan and South Korea.
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