Miami Superstar Information Leisure
Beneath CEO Belinda Stronach, this yr’s version of Pegasus continued her objective of modernizing the centuries-old sport, whereas delivering an occasion match for Miami’s glittery social scene
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Rick Ross, Anuel AA and Camila Cabello have been amongst the celebrities in attendance Saturday at the 2024 Pegasus World Cup. Introduced this yr by Baccarat, the annual thoroughbred racing occasion brings collectively the worlds of sports activities, music, trend and leisure in a glamorous, afternoon affair.
For Belinda Stronach, Chairwoman and Chief Govt Officer, 1/ST, this yr’s version of Pegasus continued her objective of modernizing the centuries-old sport of horse racing, whereas additionally delivering an occasion match for Miami’s glittery social scene. “Our objective this yr was actually to degree up every part, from the music to the meals to the cocktails, and actually create an leisure expertise,” Stronach says. “We in fact need to maintain the traditions [of horse racing] alive the place they’re related, however let’s not be held again by custom. Now we have to change.”
Working example: this yr’s Pegasus occasion included a uncommon U.S. look from Calvin Harris, who delivered a 90-minute, post-race set of his greatest hits, in entrance of an intimate VIP crowd at Gulfstream Park’s track-side Carousel Membership. Friends additionally loved bites from David Grutman’s Groot Hospitality, which served up favorites from the firm’s Miami hotspots, like Komodo, Papi Steak, Key Membership, and Casadonna. And presenting sponsor Baccarat welcomed choose ticket holders to the luxurious Baccarat Backyard, which supplied an unique view of the observe from its personal part on the rail, full with a dramatic Baccarat Solstice chandelier and handcrafted cocktails at a non-public bar (served in Baccarat glassware, natch).
Stronach likens the expertise to different buzzy sporting occasions in the nation, providing that, “Now we have to be aggressive with an NBA sport or F1.” And whereas she stresses that “animal welfare and concern for the horses stays at the core of what we do,” every part else, she says, is open to change, and 1/ST is prepared to “shake it up from time to time.”
Stronach has worn a lot of hats in her life, however the fascinator got here alongside when she co-founded The Stronach Group in 2011, which united her passions for leisure and actual property, with thoroughbred racing and wagering. She’s rapidly made a title for herself in the historically male-dominated business, as somebody who champions innovation whereas opening seats at the desk for brand new voices.
“This has been historically an outdated boys membership, so I believe ladies in the sport nonetheless battle that [perception],” she says. “The irritating or powerful half is that there are these in our business that need to maintain it prefer it was in the Nineteen Thirties or 50s. Nicely, we’re not going to try this,” she asserts. “Now we have expertise now. We love partnerships. Let’s usher in the greatest companions and work collectively and create that synergy. And that’s what we do.”
In recent times, Stronach has led the cost for extra ladies in the stands, and her efforts have been resplendently represented by the fashion-frocked girls who made their means via the Carousel Membership and the classic Hollywood-style Flamingo Room throughout this yr’s occasion. Pegasus has introduced out everybody from Jennifer Lopez and Venus Williams in years previous, to Alix Earle and an under-the-radar Ivanka Trump in 2024. TikTok star Xandra Pohl, meantime, served as the Carousel Membership DJ in between races.
Stronach can be advocating for extra ladies behind the scenes, citing the variety of ladies who work as “jockeys, trainers, homeowners, or working up via administration. There’s one other lady that runs Keeneland Racetrack,” she provides, shouting out Shannon Bishop Arvin, Keeneland’s President and CEO.
“There’s a lot of room for ladies in the sport,” Stronach affords, “and it’s coming alongside, however I believe there’s nonetheless some preventing to be finished.”
Up subsequent for Stronach and 1/ST (the Stronach Group’s content material, expertise and leisure arm): a new race in Los Angeles’ Santa Anita Park this fall. Tentatively dubbed the “California Crown,” Stronach teases that the race will function the “greatest three-year-old and up horses” in the nation, however may also “be about meals and trend and a little little bit of that old style Hollywood glamor.”
“We’re paying homage to the custom of the venue, which has been round since 1934,” Stronach says, “however including some newness with nice music and nice companions.” The right companion for California Crown: LA’s hospitality icons, The h.wooden Group.
The enterprise mogul and animal advocate is worked up for the California Crown, and the way forward for horse racing occasions basically. To wit: Stronach has employed an in-house mixologist to create customized cocktail menus for each 1/ST occasion; she’s spoken with manufacturing companions who need to movie the races for documentaries and actuality reveals; and he or she needs to create a star ecosystem that highlights the “unimaginable horses,” jockeys and trainers.
“It takes a lot to change and modernize a legacy sport, and I’m very acutely aware about that,” Stronach says. “However you may’t fear about what others assume — you’ve to be guided by your personal dedication.”
“Once I was youthful, the gents I’d run into at numerous occasions would say, ‘How can we get extra younger folks to attend?’” she continues, “And I’d be like, ‘It’s sort of a no brainer. Go searching you — we’ve obtained to be higher than that.’”