West Palm Seashore, FL, Could 23, 2024 – (ACN Newswire) – U.S. Polo Assn., the official model of the United States Polo Affiliation (USPA), is proud to announce the model’s nomination as a finalist for Best Sports Licensed Brand at the prestigious 2024 Licensing International Excellence Awards. The high-profile occasion, which takes place yearly in Las Vegas, honors manufacturers who execute modern and artistic strategies to market themselves round the globe.
Winners in 32 classes had been chosen from almost 200 finalists by an knowledgeable international panel throughout 20 completely different nations and voted on by members of the licensing business at giant. With greater than 800 entries acquired, U.S. Polo Assn. was amongst notable manufacturers such as Formulation 1, NASCAR, the NFL Gamers Affiliation, 24H LE MANS, and Yale College in the class for Best Sports Licensed Brand.
“We’re pleased with U.S. Polo Assn.’s nomination for the Best Sport Licensed Brand as we proceed to drive file progress for our international model via strategic partnerships, award-winning international advertising and marketing and digital campaigns, and most significantly, elevating the shopper expertise,” says J. Michael Prince, President and CEO of USPA International, the firm that manages and markets the multi-billion-dollar U.S. Polo Assn. sport model. “U.S. Polo Assn. is honored to be named alongside different business leaders in the 2024 Licensing International Excellence Awards, and we congratulate the winner for his or her efficiency this yr!”
U.S. Polo Assn. has demonstrated licensing excellence this previous yr by delivering a file $2.4 billion in international retail gross sales in 2023 and by its progress in 190 nations via 1,100 retail shops and 1000’s of wholesale areas and e-commerce. New and current strategic shops round the world have been enhanced with a extra elevated model and sports activities idea, offering shoppers with an genuine expertise when participating with the model. The multi-billion-dollar sport model additionally generated file e-commerce progress with some 50 model websites in 20 languages and over 8 million social media followers. As well as, U.S. Polo Assn.’s landmark multi-year take care of ESPN has introduced publicity to a lot of the premier polo championships in the world to an enormous international viewers. Lastly, the USPA now owns the USPA Nationwide Polo Middle (NPC) positioned in Palm Seashore County, the sport’s premier vacation spot in North America, with U.S. Polo Assn. as the lead sponsor.
“It is an honor to be acknowledged as a finalist for the Best Sports Licensed Brand. I’m extraordinarily pleased with our devoted U.S. Polo Assn. workforce, whose constant and modern efforts improve our model’s presence and place for the continued success in the international market,” stated Molly Robbins, SVP of International Licensing and Enterprise Growth at USPA International. “We’re thrilled to face alongside such esteemed licensing friends, and we stay dedicated to difficult ourselves on how we expect, construct, and elevate U.S. Polo Assn.”
This yr’s Excellence Awards had been held at the HyperX Area in the Luxor on Could 20, 2024, in Las Vegas to rejoice the better of the international licensing business. Attending on behalf of U.S. Polo Assn. had been Robbins and Shannon Stilson, VP of Sports Advertising and marketing and Media.
About U.S. Polo Assn. and USPA International
U.S. Polo Assn. is the official model of the United States Polo Affiliation (USPA), the governing physique for the sport of polo in the United States and one in all the nation’s oldest sports activities governing our bodies, based in 1890. With a multi-billion-dollar international footprint and worldwide distribution via greater than 1,100 U.S. Polo Assn. retail shops as properly as 1000’s of extra factors of distribution, U.S. Polo Assn. provides attire, equipment, and footwear for males, ladies, and kids in additional than 190 nations worldwide. A current, multi-year take care of ESPN to broadcast a number of of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to tens of millions of sports activities followers globally for the very first time.
U.S. Polo Assn. has constantly been named one in all the prime international sports activities licensors alongside the NFL, NBA, and MLB, based on License International. As well as, the sport-inspired model is being acknowledged round the world with awards for international progress, growth, licensing, and digital progress. On account of its large success as a worldwide model, significantly in the final 5 years, U.S. Polo Assn. has been featured in Forbes, Fortune, Trendy Retail, and GQ as properly as on Yahoo Finance and Bloomberg, amongst many different noteworthy media sources round the world.
For extra data, go to uspoloassnglobal.com and observe @uspoloassn.
USPA International is a subsidiary of the USPA and manages the international, multi-billion-dollar U.S. Polo Assn. model. By its subsidiary, International Polo Leisure (GPE), USPA International additionally manages International Polo TV, which gives sports activities and way of life content material. For extra sports activities content material, go to globalpolo.com.
Contact Data
Stacey Kovalsky
VP International PR and Communications
skovalsky@uspagl.com
+001.561.790.8036
Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596
SOURCE: USPA International Licensing Inc.
View the unique press launch on newswire.com.
Subject: Press launch abstract
Supply: USPA International Licensing Inc.
Sectors: Style & Attire, Retail & eCommerce, Sports
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